Linda Kaun Copywriting Serves
Textile Industry B2B Companies
I work with marketing managers and directors, owners, creative directors … in short, anyone responsible for developing written marketing materials both on and offline.
My focus is on dyers, spinning, thread, trim, and both woven and non-woven fabric manufacturers, and home/contract interiors.
I don’t work with garment / apparel / fashion-focused companies or divisions within vertical businesses. In other words, I’ll help you sell your fabrics but not clothing, which is a specialty into itself.
Textiles are a vast, complex multi-billion dollar worldwide industry. Getting noticed, standing out from the crowd, revealing what makes your company unique and why people should do business with you is an ongoing marketing challenge.
Are any of these statements true for you?
You’re pressed for time, pushed to produce results, generate leads, source and market your products across international borders, and pressured to boost your ROI while facing rising costs, increased competition and shrinking revenues.
You need to update your marketing materials. They simply don’t tell your story in the best light anymore. Even you feel bored with them! But you can’t pinpoint what needs fixing or see clearly how to improve them.
You find it difficult to translate into words what makes your company unique. You sound like “everybody else” in your marketing materials.
You know there is so much potential on the Internet to spread the word about your business and attract buyers from around the world, but your current website is just not bringing in the results you hoped for. You don’t understand why and have no time to update it.
You’ve heard the latest buzzwords about the new social media and aren’t entirely clear what it means. But you are excited to see how the new media possibilities can add to your marketing mix, increasing your leads and sales.
Trade shows are one of your main marketing channels. You want a fresh perspective for this year’s shows.
You are likely to be successful working with me if:
You strive for excellence and continuous improvement in your business – no matter what level you’re at. It’s not about the size of your company – it’s the attitude behind everything you do.
You’re curious about new social media and want to explore how to put both the tools and new thinking to work for you.
Relationship marketing means more to you than marketing spin. You believe in your products, your company, you want to convey this to your buyers but you see a need for fresh eyes and ears to put all of this into words.
Now that you know the kind of clients I work with, the issues I help them resolve, and what they need to do to ensure their success, click here to learn about How I Work.